buymyplace announces major rebrand and launch of new real estate platform
New best-in-class real estate platform helps property owners sell it themselves and save thousands
buymyplace puts the power back in the hands of Australian property owners by supporting them with a simple and transparent process to sell or lease their own property, by providing access to the same tools, property listing websites and materials that agents use, removing the need for the middleman.
“This rebrand, along with the launch of our new website and best-in-class platform, represents a significant step in the company’s transformation. We are redefining who we are, driving change and shaping the future,” said Rose Schiavello, Chief Executive Officer. “Our brand ethos has always been built on trust, credibility, professionalism and expertise and our new brand clearly embodies these values.”
The new logo was developed through a collaborative process, engaging Australian property owners to understand their expectations and requirements when selling or leasing their own homes. The new website offers a warm and engaging design, easy to use navigation optimised for either desktop, mobile or tablet use. Access to essential information about pricing and how it works is intuitive and quick. The website also boasts a blog and resource centre, amongst other helpful content.
The new digital real estate platform demystifies the role of the agent by guiding customers through a step-by-step process of listing and selling or leasing their property. Predictive logic built into the platform provides recommendations to customers based on inputs such as property type, location, and budget. The seamless process and digital experience drives transparency and simplicity, while delivering savings of thousands of dollars when compared to a traditional real estate agent.
According to CEO Rose Schiavello: “At buymyplace, we believe that property owners are best placed to sell their own property as they know their home, the surrounding area and the local neighbourhood. Our new brand represents our professional approach in helping our customers get their properties sold. Our new digital platform gives customers complete control and transparency over their sale process, with 24/7 access to their online account. Our brand purpose is to empower property owners with the knowledge and support to cut out the middleman and realise the full value of their greatest asset.”
Buymyplace, sold it myself.