Why Your Online Property Search Results Matter

Realestate.com.au, Australia’s number one real estate website, claims 48 per cent of their website visitors don’t click past the first page in search results when looking for property.

If you’re not on the first few pages, that’s a large number of buyers to miss out on, so it’s important to keep a close eye on your listing’s position in search results.

At Buymyplace, we believe in giving you access to all the same advertising capabilities as agents do. Our extras such as listing upgrades are a crucial real estate advertising tool, especially when it comes to competitive property markets. They allow you to maximise your advertising exposure and outshine your competition by bumping up your property’s listing in search results.

The Hierarchy

As you’ve probably guessed by now, there are different levels of Upgrade Listings. Both Realestate.com.au and Domain.com.au have respective hierarchies, however, they follow the same ranking classifications, it’s just the category names that change.

Since Realestate.com.au is the most popular real estate search engine in Australia, let’s review their hierarchy in more detail. Before we begin, a Standard Listing is the listing type you automatically receive when advertising your property online, otherwise known as the default-level listing.

• Feature Listings are the first upgrade available from a Standard Listing. This option will ensure your property appears before all Standard Listings in your area, for a selective period of time. Feature Listings have interactive photo carousels, allowing potential buyers to easily scroll through your images before deciding to click through to find out more. Feature Listings tend to receive 1.2 times more email enquiries than Standard Listings.
• Highlight listings offer your property priority before both Standard and Feature listings in search results. In addition to photo carousels, your advertisement increases in size, capturing a larger share of the webpage. Highlight Listings are known to receive up to 1.3 times more email enquiries than Standard Listings.
• Premiere listings are the crème de la crème of Realestate.com.au suite of upgrade listings options. They appear above all other listings in suburb, state, and region search results. Premiere Listings are double the ad size of a Standard Listing, which increases attention from potential buyers. As mentioned above, Premiere listings on average receive up to 2.2 times more email enquiries than Standard Listings. Premiere listings will also rotate back to the top after 15 days.

Upgrade Listings are available to purchase in either 30 or 45-day campaign lengths. The exceptions are Feature Listings, which are also available for 90 days.

Upgrade pricing is available from within your listing dashboard. Locate your listing, click 'Edit' then 'Buy more addons' and scroll down to the Realestate.com upgrades.

To upgrade, or not to upgrade?

Upgrade Listings aren’t necessary for every property on the market. To figure out if they’re the right move for you, start by searching your property’s suburb on Realestate.com.au or Domain.com.au. Is there lots of competition?

If the competition in your suburb isn’t fierce, then you may not need to upgrade your listing for the moment. However, keep in mind that real estate markets are always changing. New properties are listed every day, which means your listing could get pushed further down in search results as time goes on. Make a habit of checking your property listing’s position in search results every week to ensure you’re in a prime position to capture buyers’ attention.

Do remember that your listing will be considered NEW in the market for at least the first 3-4 weeks of your campaign, and if you have priced your property correctly then you should have plenty of interest within that time.

At the end of the day, your property’s marketing campaign is yours to control. All the advertising tools and assistance you need is available at your fingertips, it’s just a matter of knowing when and how to use them to your advantage. If you decide to sell your property privately with us at Buymyplace, we’ll be there every step of the way to ensure you’re achieving the right amount of exposure.