These days, most people use the internet to find their next property. Your online listing is your #1 advertising tool, and your property photos are the most crucial part of your listing because they are responsible for drawing buyers’ attention. We highly recommend professional photography to maximise interest in your listing, as the level of interest you receive will influence how long your property spends on the market.
If professional photography is out of your budget, or if you really want to do it yourself, here are our pointers for excellent D.I.Y. (do it yourself) property photos.
1 - Deep clean, declutter, depersonalise
If you haven’t done so already, the first thing you need to do is tidy up your property. Follow our motto: deep clean, declutter, depersonalise.
- Deep clean your home from head to toe. This reassures buyers and tenants that your property is well taken care of and ready for them to move in.
- Declutter your property by using a minimalistic approach to maximise all available space. This will make every space look and feel bigger, which adds perceived value to your property.
- Depersonalise your home by safely storing away your personal items, if applicable. Everything from family photos to personal toiletries should be out of sight so that buyers can envision themselves living there, rather than feeling like an intrusive visitor.
2 - Plan your shoot
Get a feel for the space you have and plan out how you will conduct your photoshoot. Find the best angle to showcase for each room and beware of capturing your reflection – bathrooms and other rooms with mirrors are especially tricky.
Be sure to include the best features of your home to sell the lifestyle it provides. Keep in mind, buyers and tenants place special importance on wet areas (i.e., bathroom and kitchen).
3 - Try a tripod
Tripods are great for helping you to stabilise your camera and avoid blurry shots. They also retain perspective and consistency throughout your images. This will add a sense of professionalism to your photos and help impress your audience.
4 - Consider lighting
Use natural light to your advantage and add the flash if it contributes to a better photo. Usually, the best time for a photo shoot is on a sunny day, in the late morning or early afternoon.
It is also common practice to turn all the lights on while you’re conducting your shoot. This technique can help you better showcase your home and make each space feel warmer.
5 - Trial & Error
This is your property, so you are running on your own timeline. Don’t be afraid to experiment with what works best for your property. Try different angles in every room. Try shooting with and without the flash. Try using built in editing tools on your technological devices to edit your photos with consistency. It will be worth the additional time you invest to get your photos just right.
Wrapping it Up
Remember, your property photos are the gateway to your listing. If buyers and tenants are impressed by what they see in search results, they will be more likely to click on your ad and contact you to arrange a viewing. In using these 5 tips, you’ll have excellent D.I.Y. property photos to impress your audience and get your property sold.